Campus Recreation at Auraria

Rebranding & Marketing Materials

With the passing of the Yes on Rec campaign, Campus Recreation at Auraria received an increase in funding to serve Auraria students. The client was looking for a new logo and branding materials that communicated their unique offerings and highlighted the urban location with mountain access. Working with a six person department and an outside marketing firm, we created a mark, subsidiary marks, a brand standards guide, printed collateral, and promotional gear. The branding serves to promote Campus Recreation at Auraria as a critical campus resource.