Trifecta Pilates

Branding

The client came to us requesting a logo for her pilates courses, hosted on Youtube. The visual direction was created to show the movement required when doing pilates, while avoiding the use of a static figure; a strategy adopted by competing online pilates and exercise related courses. The mark subtly depicts a flame, representing the heat building aspect of the postures. Further development was done to create a strong brand presence on Youtube, positioning Trifecta Pilates as an excellent source of exercise videos.