User Interface Redesign
While well respected in the tech industry, Oculus is not well connected with their client base. Virtual Reality has been gaining popularity and the new design of the Oculus Rift headset needed additional promoting. Many users are unfamiliar with this new way of gaming and the high price tag is deterring. The purpose of the redesign was to familiarize and excite the user on the experiences available besides gaming, as well as pushing them to schedule a demo to try the headset.